Common Mistakes: Social Media Marketing I have worked in marketing for some time now and I have noticed that there are a few common mistakes that are made when it comes to marketing. #1 Using Irrelevant Hash Tags I have seen them used on other people's posts and my own posts. Some of these can be things like a local business's name as a hash tag, your own name, etc. Now, these can and should still be used as long as you apply popular tags along side them. EXAMPLE: #groundstechtalk #2020 #groundstechtalk is not a popular hash tag. However, #2020 is. Therefore, the post(s) with these tags will show up more often in people's "suggested" feeds because of the popular tag. #2 Unknown Audience I have seen this a lot. If you do not know who or where your audience is, you are not going to know how to cater your posts towards them. If you have a basic understanding of your audience (or followers) you can make your content more relevant and in...
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